Adam White - Social Media Speaker

I'm a punk rock guy. For over 10 years I've been a news editor, content creator and community manager for Punknews.org, one of the world's most established, respected and well-trafficked online niche music communities. The ideals of classic punk rock dovetail wonderfully into the social media revolution, be it the value of sweat equity, the necessity to DIY, or the absolute importance of authentic rapport building.

I love talking to small business owners about the changing landscape of the Internet. It excites me that with the cost of entry dropping they have all the tools at their disposal to build stronger relationships than much larger corporations. Social media fits them like a glove, they just don't know it yet.

In the Niagara region I've spoken to a number of business and service organizations about these topics, including the Chamber of Commerce groups for both Niagara Falls and Fort Erie. I've run e-business seminars for the City of Niagara Falls Small Business Enterprise Centrer as well as the St. Catharines Enterprise Centre. I've also spoken to larger national industry groups such as the Canadian Digital Media Network. As a founding member of Niagara's Social Media Club and an assistant Dale Carnegie business coach I continue to strive to connect and influence as many people as I can.

Speaking History

• January 2010 - Niagara Falls Chamber of Commerce - Social Media for Business Lunch & Learn
• February 2010 - SocialMediaNiagara.com Twitter Workshop
• March 2010 - SocialMediaNiagara.com Facebook Workshop
• March 2010 - Niagara Falls Employment Help Centre - Online Reputation Management
• April 2010 - SocialMediaNiagara.com YouTube Workshop
• May 2010 - Fort Erie Chamber of Commerce - Social Media for Business Lunch & Learn
• May 2010 - City of Niagara Falls e-Business Boot Camp
• June 2010 - St Catharines Rotary Sunshine - Facebook Introduction for Service Organizations
• June 2010 - Niagara Falls Big Brothers Big Sisters - Impact of Social Media for Service Organizations
• June 2010 - Niagara College - Social Media introduction for Sales & Marketing Students
• July 2010 - Niagara Falls Rotary Sunshine - Social Media in Niagara
• July 2010 - Social Media Club Facebook Open Graph Workshop
• August 2010 - myPelham.com Internet Marketing for Small Business Symposium
• November 2010 - Fort Erie Chamber Social Networking 1/2 Day Workshop
• January 2011 - Social Media Club Location Based Marketing Meeting
• February 2011 - City of Niagara Falls Small Business e-Business Workshops
• March 2011 - Social Media Club LinkedIn Meeting
• April 2011 - Niagara College - Social Media Trends for Sales & Marketing Students
• May 2011 - Professional Photographers of Ontario Niagara / Hamilton - Subtext & Context in Social Media
• September 2011 - EARN Bi-Regional Social Media Conference
• October 2011 - Port Colborne Small Business Week
• January 2012 - Canadian Digital Media Network - Canada 3.0 Niagara Region
• February 2012 - Niagara Falls Chamber of Commerce - 10 Social Media lessons from Niagara
• March 2012 - Pelham Business Association - Understanding The Subtext of Social Media
• March 2012 - St. Catharines Enterprise Centre - Building Your Business Online

Past speaking arrangements have varied from hour long lunches to half day workshops to full evening classes. Typical topics requested by organizations include:

• “How Twitter and Facebook have changed the reputation game for small businesses”
• “Why online video matters and how other small businesses use it”
• “How the Internet has fundamentally changed for businesses in the last 5 years”
• “Utilizing free tools and services to compete with large competitors”
• “How small town social etiquette is taking over online”
• “Content creation: what do we fill those blogs and fan pages with?"
• "Understanding why people actually use social media, and how that effects my business plans for it."