YouTube is a social network, not a television channel. You can respond to videos with your own. Demonstrate your expertise and provide value to the viewer by filming step-by-step instructions. You have the opportunity to address your customers with more humanity than you ever could in an advertisement.
So what is a better metric for gauging your Twitter success? Try counting conversations. Count the number of people you reply to who actually reply back. Count the number of times your brand is mentioned by others. Count the number of useful links you pass on to your followers and how often they pass that information on themselves.
There is a generation of consumers coming that will never open a phone book. They will simply pull their phone out of their pocket and ask “What around me has been recommended by people I trust?” Don’t fight these amateur reviewers, they have the power to make or break brands. You need to show them that you are listening.
If I controlled the Internet there would be a mandatory disclaimer on every social media site. You would be vetted as soon as you clicked that first link and we would know you were joining as a business. In blinking letters it would scream “Social media is about listening.”
