Niagara based new media professional Mitch Fanning had some thoughts on the emerging slate of location-based social networks and the potential they offer to businesses.
I was hiking down at the Niagara Glen and tracking down some GPS spots marked in the Gowalla location-based social network. Here are a few thoughts that occurred to me when I finally uncovered the Gowallashuk created by Bill Wilkie and Chris Ennest.
There is a generation of consumers coming that will never open a phone book. They will simply pull their phone out of their pocket and ask “What around me has been recommended by people I trust?” Don’t fight these amateur reviewers, they have the power to make or break brands. You need to show them that you are listening.