We recently attended Social Media Masters in Toronto, a day long conference focused on sharing advanced strategies and tactics relating to social media marketing.
We all just witnessed a wonderful case study in the use and misuse of social media by local interests. In the past few months as campaigning for the recent municipal elections was underway we saw mayoral candidates, city counsel hopefuls and people vying for other positions take to the social web to get their message out.
JMR Logics' Adam White recently sat down with photographer Bryan Caporicci to chat about how he utilizes social media in his business. We discuss how open he is to sharing the content he creates, Twitter as a B2B tool, his Portraits of Pelham project and more.
So what is a better metric for gauging your Twitter success? Try counting conversations. Count the number of people you reply to who actually reply back. Count the number of times your brand is mentioned by others. Count the number of useful links you pass on to your followers and how often they pass that information on themselves.